tag:www.soap.com.au,2009-08-07:/weekly5//2 2012-03-16T06:10:09Z Movable Type Pro 4.261 tag:www.soap.com.au,2012:/weekly5//2.1689 2012-03-16T06:07:59Z 2012-03-16T06:10:09Z

South By Southwest 2012 has drawn to a close, and its Interactive programme of events has sketched out the trajectory of digital over the next year....

Jonathon trajectory of digital over the next year.]]> ]]> tag:www.soap.com.au,2012:/weekly5//2.1688 2012-03-16T05:55:27Z 2012-03-16T06:05:07Z

Ad agency BBH New York experimented with using homeless people as Wi-Fi hotspots at SXSW. Needless to say it generated some controversy, but was it necessarily a bad move?...

Jonathon homeless people as Wi-Fi hotspots at SXSW. Needless to say it generated some controversy, but was it necessarily a bad move?]]> ]]> tag:www.soap.com.au,2012:/weekly5//2.1687 2012-03-16T05:47:06Z 2012-03-16T05:55:17Z

Gone are the days of apps supporting broader campaigns - now broad campaigns are used to sell apps, like Angry Birds' collaboration with NASA or this Canadian campaign for a mobile app that tags potholes for repair....

Jonathon collaboration with NASA or this Canadian campaign for a mobile app that tags potholes for repair.]]> ]]> tag:www.soap.com.au,2012:/weekly5//2.1686 2012-03-16T05:38:41Z 2012-03-16T05:46:15Z

Hyper-addictive app Draw Something has taken the mobile gaming world by storm, attracting an impressive 20 million downloads in just 5 weeks....

Jonathon Draw Something has taken the mobile gaming world by storm, attracting an impressive 20 million downloads in just 5 weeks.]]> ]]> tag:www.soap.com.au,2012:/weekly5//2.1685 2012-03-16T05:31:28Z 2012-03-16T05:38:04Z

Japanese dance group Wrecking Crew Orchestra augment their costumes with TRON-esque lights and put on one hell of a show....

Jonathon one hell of a show. ]]> ]]> tag:www.soap.com.au,2012:/weekly5//2.1684 2012-03-09T06:03:17Z 2012-03-09T06:22:00Z

Jonathon SOAP PROJECTS: We've been in a frenzy of activity this week getting Lynx Anarchy (with mobile site and game) off the ground, as well as taking our Cornetto Enigma Bear/Xbox Kinect show around Australia!]]> ]]> tag:www.soap.com.au,2012:/weekly5//2.1683 2012-03-09T05:57:29Z 2012-03-09T06:02:38Z

Whether you only watched the heart-wrenching video, or dug a little deeper into the issue, there is no doubt that KONY 2012 is one of the most successful online activist campaigns we've seen in a while....

Jonathon heart-wrenching video, or dug a little deeper into the issue, there is no doubt that KONY 2012 is one of the most successful online activist campaigns we've seen in a while.]]> ]]> tag:www.soap.com.au,2012:/weekly5//2.1682 2012-03-09T05:55:09Z 2012-03-09T06:11:37Z

Ever been told to put things in perspective? Take a look at The Scale of the Universe 2 by Cary Huang to see just how you fit into the big (and small) picture....

Jonathon The Scale of the Universe 2 by Cary Huang to see just how you fit into the big (and small) picture.]]> ]]> tag:www.soap.com.au,2012:/weekly5//2.1681 2012-03-09T05:49:23Z 2012-03-09T05:54:54Z

Cable channel Showtime have launched their Short Stories series, which features new material from internet legends like PES and Cyriak....

Jonathon Short Stories series, which features new material from internet legends like PES and Cyriak.]]> ]]> tag:www.soap.com.au,2012:/weekly5//2.1680 2012-03-09T05:37:57Z 2012-03-09T06:10:13Z

To hype the launch of their upcoming zero emissions vehicle, Mercedes Benz created an invisible (sort of) car....

Jonathon invisible (sort of) car.]]> ]]> tag:www.soap.com.au,2012:/weekly5//2.1679 2012-03-02T07:10:46Z 2012-03-02T07:17:02Z

SOAP PROJECT: With a custom camera rig, Streets Ice Cream fans are captured in 360 degrees of happiness that they can view on the web and share through social media....

Jonathon SOAP PROJECT: With a custom camera rig, Streets Ice Cream fans are captured in 360 degrees of happiness that they can view on the web and share through social media. ]]> ]]> tag:www.soap.com.au,2012:/weekly5//2.1678 2012-03-02T07:04:44Z 2012-03-02T07:10:16Z

After months of speculation, Facebook has finally rolled out Timeline for brands, as well as coupons and mobile ad placements. Nothing like starting the month with a game changer!...

Jonathon Timeline for brands, as well as coupons and mobile ad placements. Nothing like starting the month with a game changer!]]> ]]> tag:www.soap.com.au,2012:/weekly5//2.1677 2012-03-02T07:00:36Z 2012-03-02T07:24:08Z

Jonathon cash mobs are all about using money to support local businesses rather than withholding it to punish corporations. ]]> ]]> tag:www.soap.com.au,2012:/weekly5//2.1676 2012-03-02T06:55:56Z 2012-03-02T06:59:33Z

To build hype for the upcoming Twisted Metal game, an ice cream truck gets riddled with bullets through the power of social media...

Jonathon riddled with bullets through the power of social media]]> ]]> tag:www.soap.com.au,2012:/weekly5//2.1675 2012-03-02T06:50:16Z 2012-03-02T06:54:45Z

New entrant to the social media market Pinterest has been gaining interest in Australia, with some brands already taking their first tentative steps....

Jonathon gaining interest in Australia, with some brands already taking their first tentative steps.]]> ]]>