Soap News v1

2x IAB Winners

2010-07-24T06:44:09Z

Soap picked up 2 x IAB Awards for Lynx Party Across the Internet. Another great year for Lynx, Unilever and working closely with UM.

Achievement Unlocked!

2010-07-24T06:19:26Z

Achievement Unlocked!: Soap is now the digital agency of record for Xbox Australia.

And we didn't even have to use the Konami code to win it.

Are you a Lynx Legend?

2010-07-24T06:12:33Z

Are you a Lynx Legend? Submit your photo to find out and win daily.

News Roundup

2010-07-24T06:01:55Z

We've got a lot of smaller news pieces we have neglected to post recently.

007 Bloodstone game site launches for the next big Bond Adventure. Or visit 007.com (killer URL we know) for other game news.

The official Narnia site updates with even more content.

Gaming on the Now Network for Sprint and Goodby is live.

Boca Lupo Launches

2010-07-24T05:44:40Z

We just launched the Boca Lupo site for Cantarella Bros. Follow the wolf!

4th Dimension Revealed

2010-07-23T05:48:28Z

The mystery is over. The 4th dimension for Spider-Man: Shattered Dimensions was revealed today at Comic Con. Check out Ultimate Spider-Man and his black suit.

Welcome new Soaperheroes

2010-07-22T05:55:28Z

A big welcome to Grace who joins us to help look after the social side of our extensive social offering and Derek who joins us from the UK as a senior flash developer. Grace is also the first female staff member to sport tattoos so look out!

We're also happy to announce that Mark has stepped up to become the Technical Director or Creative Technologist of the Sydney office.

Blind Beer Taste Challenge

2010-07-20T07:10:39Z

The results are in. Brig is the official Blind Beer Taste Challenge winner with 7/10

Ash won the Ginger Beer Challenge with an impression 1/4.

See photos from the test on Flickr.

10 Facebook Myths Busted

2010-07-11T13:32:07Z

We've tapped our collective knowledge and published a small report on Facebook Myths. Check it out here on Slideshare.

Cannes Shortlist

2010-06-24T08:52:18Z

While we didn't win another Lion :( we did get shortlisted for the Rexona Australia's Greatest Athlete campaign in media. View the site.

Congrats to UM, Octogon and Temo PR who all put in a huge effort to pull this off. We'd love all the glory but we were one part of a big team.

Transformers: War for Cybertron

2010-06-24T08:36:29Z

If you happen to live in Europe you might be seeing our Transformers: War for Cybertron media around the gaming sites. For everyone else just imagine some awesome display media :)

We'll update the Bannertorium when we have a chance

Bubble O' Bill reaches 360,000 fans

2010-06-22T08:41:40Z

Congratulations to Unilever for being CANNES Advertiser of the Year and to the underdog of ice creams Bubble O' Bill which reached a milestone of 360,000 fans on Facebook.

Read about this on The Australian.

Welcome back to Narnia

2010-06-22T08:26:34Z

We have rolled out phase 1 of the Narnia: Voyage of the Dawn Treader global site. We've also been speaking to the fans over on the Facebook profile and working with the other official fan pages for support.

GoldenEye 2010

2010-06-20T08:18:43Z

We're happy to say the first phase of GoldenEye for the Wii site is now live. There is much more instore so stay tuned to the Facebook profile for more news. We're looking forward to more 4 player split screen action.

Because girls look hot when wet!

2010-06-06T04:47:42Z

Lynx challenged us to bring to life their statement of "Because girls look hot when wet, guys don't" and we answered with this. We had no idea it was so hard to find a studio that let's you throw water around. No wonder Waterworld had so many problems.