Client: Unilever - Lynx

Project: Lynx Invisible Ad

Challenge: Unleash Chaos in a public place to support the launch of the new LYNX Anarchy product for men and women.

The Solution: Create The World’s First Invisible Ad by replacing the windows of a terrace house with hacked LCD screens. To the naked eye, each window glowed white. But, when you put on a pair of LYNX Anarchy sunglasses, the ‘LYNX Effect’ was unleashed, giving passers by a voyeuristic view of the chaos unfolding inside.


Invisible Ad:

  • 5,000 Sunglasses handed out.
  • 10,000+ passers by saw the chaos.
  • 43,000 new Facebook Likes.
  • 500,000+ Views of the video online.
  • 30+ earned media mentions.

Broader Campaign:

  • 65% overachievement of sales targets
  • Most successful Lynx variant launch in ANZ ever