The Challenge: ING DIRECT had quietly launched a superannuation fund - Living Super - and were investing campaign money towards it for the first time, to grow its total funds under management (FUM).
Superannuation (or super) is your retirement savings. It’s compulsory in Australia and automatically taken out of your salary. As a result, most Australians are so disengaged and confused by it that they simply ignore it. This is a big problem when you are trying to get people to proactively switch to a new super fund.