Insight: Today, 1 in 8 Australian women will develop breast cancer. While most pink campaigns focus on fundraising, the importance of detecting cancer in its early stages has been largely ignored. Cancer Council NSW wanted a campaign that would inspire women to self-examine and catch the disease early.
Last year, Australian rock diva Chrissy Amphlett, of the Divinyls, died from breast cancer. In a final interview, Chrissy said her infamous song ‘I Touch Myself’ should be the breast cancer song.