Cars That Feel was one of the most talked-about installations at VIVID Sydney. Toyota were so impressed, they asked us to recreate the experience at the MCG and Adelaide Oval; plus the concept will be rolled out in further territories around the globe.
The results below are conservative estimates based on the 1.43M people who visited VIVID in 2014 and the 425,000 who were counted in the Walsh Bay area.
- 1.8M Prius interactions were triggered over the 18 days
- Estimated 50,000+ people directly interacted with cars
- Estimated 200K people viewed the cars at the event