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  • We are a creative digital agency — we love what we do.

    More about soap
  • Play. Make. Do.

    To be relevant in today's consumer landscape we believe brands must PLAY an active role in the cultural landscape — MAKE content and experiences that can compete with other broadcasters’ output — and DO things that make peoples' lives easier or richer.

  • Special powers:

    • An icon representing campaigns Campaigns
    • An icon representing websites Websites
    • An icon representing website banners Banners
    • An icon representing games Games
    • An icon representing mobile devices Devices
    • An icon representing general content Content
    • An icon representing experiential design Experiential
  • We work for with:

    • ING DIRECT
    • Unilever
    • Disney
    • Lynx
    • Dare Iced Coffee
    • Destination New South Wales
    • Xbox Australia
    • Cancer Institute of NSW
    • V Energy
    • Lipton Ice Tea
    • Village Roadshow Pictures
    • Warner Bros
    • Kinder Surprise
    • Tic Tac
    • Nutella
    • Lorna Jane

News

Archive
  • Image

    GALLIPOLI THE FIRST DAY

    Our collaboration with the ABC is now live. Experience the first day of Gallipoli especially designed for tablet devices. Available for free download here.

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    Adnews Digital Agency Of The Year

    We're very excited to have been awarded Adnews Digital Agency of the Year for a fourth year. Bring on 2015!

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    SOAP LINKED BY ISOBAR.

    After 13 years out in the independent agency wilderness, Ash & Brad are excited to announce that Soap is now part of the Dentsu Aegis Network. We’re looking forward to doing great things together in 2015 and beyond. 

  • ‘Every little bit counts’

    Great way to kick off 2015!
    Our new integrated campaign for ING DIRECT.

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    Here's to all the frustrated people!

    #onemoreline now passed 3 million downloads!

    more

Join us

Hero gallery

Are you a Soaperhero?

We're always looking for the best and brightest people to join our team. If you posses powers that could benefit the league of Soaperheros please apply through Resumator.

Soaperhero: Michael Sungaila
Soaperhero: Rebecca Supanovich
Soaperhero: Brad Eldridge
Soaperhero: Rainer Knobloch
Soaperhero: Stephanie Portoff

Games

Soap Labs

PLAY IS IN
OUR D.N.A.

We make original web and mobile games for some of the world's biggest brands and entertainment properties, in addition to developing our own games through SMG Studio

Visit the games arcade
Image of Lynx Lunar Racer. A mobile game made by Soap Creative.

Contact

Sydney

Suite 4.06, 22-36 Mountain St,
Ultimo, NSW 2007
Australia

+61 2 9280 4480